December 2006
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Elyse and Tash
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About Me
- natasha
- - Studying Business at UB - Work at McDonalds
appendices
Appendices 1. http://www.scribd.com/doc/62991?secret_password=cwodwvjish5s3
Appendicies 2. http://www.scribd.com/doc/62993?secret_password=c2d19qnk1ue2z
Appendicies 3. http://www.scribd.com/doc/62995?secret_password=jspb4s1j53k84
Appendecies 4. http://www.scribd.com/doc/62997?secret_password=87nw93a0ezyw6
Learning Task 2
Physical Business’s know as Bricks and Mortar businesses are no longer the main source for consumer’s to do their shopping and conduct their day-to-day business. Instead people are turning to Pure Play business’s where they can do their shopping and conduct their day-to-day business completely online. “Each day countless individuals—perhaps as many as one billion—around the world enter the digital realm via the Internet to do various tasks from the mundane to the masterful.”
(Rappa, M. 2007. Managing the Digital Enterprise. Retrieved April 25, 2007, from http://digitalenterprise.org./introduction/intro.html) Pure Play business’s range from Coles, where you can do your grocery shopping online to iTunes where you can shop for your latest favourite song. It is also possible to conduct things such as your day to day banking online using sites such as the Commonwealth Bank site.
When setting up a business site there are many factors that need to be considered. Websites can be a costly thing to establish so it’s important that all aspects are researched to make the site viable. Some of these factors include, Is my website easy to find? Is it easy to navigate? Does is contain the necessary information that consumers are going to be looking for? Also, does the overall look of the website appeal to the consumer? Transaction process’s can be lengthy and complicated so it is important that this process is quick and simple for consumers and is not too invasive.
The Commonwealth Bank site offers a 24 hour online banking service to it’s consumers. It services a range of consumers from the every day consumer doing their day-to-day banking to Business’s and Shareholders. The Commonwealth Bank site is a site that is full of information and at first glance look’s very overwhelming. However once in the site it is exceptionally easy to navigate your way around. If you look at other internet banking sites such as, St George bank (http://www.stgeorge.com.au/) you find that the Commonwealth Bank site is very clearly marked and easier to use. In today’s society it is extremely common for many people and business’s to conduct there banking online.
Travellers find the online bank service very helpful. Using the Commonwealth Bank site it is now possible to order your Travellers Checks online. This saves consumers having to go into the original Brick’s and Mortar bank where it is most likely they will have to cue before being served. Being able to order the Travellers checks online make’s this aspect of your holiday much quicker and simpler.
“The challenge of operating a secure web site is very real. The number of companies that have been attacked by hackers has grown dramatically the past few years.” (Rappa, M. 2007. Managing the Digital Enterprise. Retrieved April 25, 2007, from http://digitalenterprise.org./security/security.html ) As knowledge of the internet continues to grow so does the concern of security. The Commonwealth Bank are very focused on internet security which is a main concern for consumers. Notice’s are frequently posted on their website alerting customers to fraud emails that are circulating etc.
For people interested in a job with the Commonwealth Bank it is possible to search for jobs online using their website. If you refer to appendices 1, you will see that this is a quick and easy process. The application process is quick and simple and does not involve a million steps. It includes questions to discover the necessary and vital information and that’s about it.
Commonwealth Bank supplies a ‘Search’ box so that consumers are able to search the site for information if they are unable to find it. They also supply a range of phone numbers so that consumers can ring the relevant people regarding their problem. This saves consumers having to go through a lengthy phone process. The site however does not provide any email, fax or address details for consumers to access.
eBay is an online auction site that was developed in 1995, it is now the leading online market place. “eBay is The World's Online Marketplace®, enabling trade on a local, national and international basis. With a diverse and passionate community of individuals and small businesses, eBay offers an online platform where millions of items are traded each day.” ( About eBay, retrieved April 25, 2007, from http://pages.ebay.com/aboutebay.html) Billions of people visit the eBay site every day to trade and buy products from socks to cars.
Trust and safety is a major concern for consumers so eBay are focused on ensuring that their site is safe for their consumers. To ensure this eBay have set up a Trust and Safety team. “eBay's Trust and Safety team is responsible for keeping the marketplace a safe, well-lit place for people around the world to trade with one other.” ( About eBay, retrieved April 25, 2007, from http://pages.ebay.com/aboutebay/trustandsafety.html)
eBay has set up a system where consumers can rate the sellers service so that sellers can develop a reputation. This system is heavily enforced so that eBay can discourage fraud. If a sellers service is unreliable the customer can rate it using this service so that future consumers are able to make a reliable choice in regards to sellers.
eBay provides a range of payment methods to suit both sellers and consumers. Consumers are able to use a payment method that they are comfortable with providing that it suits the seller of the item. The most favourable method of payment on eBay is PayPal. “PayPal enables any individual or business with an e-mail address to securely, easily and quickly send and receive payments online.” (About eBay, retrieved April 25, 2007, from, http://pages.ebay.com.au/aboutebay/paypal.html) PayPal “uses the world's most advanced proprietary fraud prevention systems to create a safe, global, real-time payment service.” (About eBay, retrieved April 25, 2007, from, http://pages.ebay.com.au/aboutebay/paypal.html), so that consumers know that they can complete their transactions safely and with little concern regarding fraud and hackers.
eBay provides a ‘search’ section for consumers to use which returns accurate results for consumers so they are not having to search through a mountain of information. Consumers are able to search broadly or are able to limit their search to specific categories. The majority of the time eBay provides a service which is easy to use and ensures that consumers have delivery of their product in a reasonable amount of time. eBay also provides customers with a lot of information about the site. This information is well categorised and does not contain an overload of information, refer to appendices 2.
Pacific Blue is an airline that is a branch of Virgin Blue. It is relatively small in relation to airlines companies such as Qantas. Pacific Blue provides consumers with considerably cheap flights to many locations across the Pacific including New Zealand, Fiji and various other Pacific Islands.
The Pacific Blue website provides consumers with a quick and easy way to search for flights to their relevant destination, it also provides them with ‘What’s New’ to the airline and with other services such as travel insurance, refer to appendices 3. The overall look of the Pacific Blue website is appealing to consumers as it is simple and appears simple to use and navigate.
When purchasing flights on Pacific Blue the process is quick and relatively simple. Obviously when booking flights via the internet or in any manner they are going to need a lot of information so consumers are ok with the fact that the site asks consumers for a lot of detail when booking flights. However the booking process is simple, and the pages are not complex and are easy to use. At the end of the process they provide you with all the information regarding your flight details via an email. During the booking process they also provide you with the opportunity to purchase travel insurance so that it is not an additional thing that you need to worry about later on in the organising process of your holiday.
When Pacific Blue site offers consumers a section where they are able to buy tickets for their favourite Play or Musical that may be o in the place that they are visiting via their branch know as ‘Bluetix’, see appendices 4.
Pacific Blue provides consumers with all the information that they need to know regarding flying. The site provides consumers with a list of dangerous good’s that are unable to be taken onto the planes. They provide you with an OnBoard Menu and merchandise guide. It brings to the customers attention that on board things may only be purchased by cash.
The site provides a service to consumers so they know how well the company is travelling. It let’s consumer’s know that in March, 85% of the companies flights arrived on time. Consumers wish to know that the service that they are using is a reliable service.
Websites must ensure that they are always providing their consumers with information that is reliable. Because the number of the population that is using the internet to conduct their business, companies such as the three talked about must ensure that they provide consumer’s with an online service that is reliable and easy to use so that they are able to compete with other online business’s as the number of online business’s is growing every day due to the fact that it is becoming cheaper to run a Pure Play business rather than a Brick’s and Mortar business. Although the concept of a Bricks and Mortar Business is more personal and is the more traditional way of conducting day-to-day business the consumer’s lifestyle is becoming more hectic so the consumers are turning to Pure Play business’s to purchase goods and conduct their everyday business.
About eBay, retrieved April 25, 2007, from http://pages.ebay.com/aboutebay.html
About eBay, retrieved April 25, 2007, from, http://pages.ebay.com.au/aboutebay/paypal.html
Bluetix- http://greatseats.com.au/default.html?d=bluetix
Commonwealth Bank- http://www.commbank.com.au/default.asp
eBay-http://pages.ebay.com/aboutebay/trustandsafety.html)
Pacific Blue- http://www.flypacificblue.com.au/
Rappa, M. 2007. Managing the Digital Enterprise. Retrieved April 25, 2007, from http://digitalenterprise.org./introduction/intro.html
Rappa, M. 2007. Managing the Digital Enterprise. Retrieved April 25, 2007, from http://digitalenterprise.org./security/security.html
St George Bank-http://www.stgeorge.com.au/)
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